Deeter served as the general contractor on the Alloy Personal Training tenant build-out in Rogers, executing a precise, finish-driven project to the brand's national specifications. The scope covered everything from flooring and storage to lighting, acoustics, and mechanical systems — all coordinated to support Alloy's small-group and one-on-one training model with durable finishes, open training zones, and the kind of planned circulation that keeps daily operations running smoothly.